Development of Mosjøen as a regional centre
With the support of Nordland County Municipality and Vefsn Business Fund, and based on the new strategic business plan for Vefsn municipality, Mosjøen og Omegn Næringsselskap KF (MON) want to develop Mosjøen as a regional centre. This should be done by directing a particular focus on building the attractiveness of the municipality.
The background of the project is the need to reverse the local challenges; population development decreases while the average age goes up. Through a targeted initiative, we will address these challenges.
The project consists of three parts:
- Preparation of marketing strategy and branding plan for Mosjøen. The aim is to make Mosjøen city and Vefsn municipality more visible and attractive in relevant national arenas.
- Implement “smart city” initiative. Vefsn municipality and Nordland County are behind statistics when it comes to participation in various innovation programmes. A competence boost must be carried out locally, which contributes to increased knowledge of the possibilities inherent in the incentive structure. The goal is to establish Vefsn as the innovation centre in Helgeland.
- Regional entrepreneurial initiative. In dialogue with the neighbouring municipalities, it is desirable to implement a regional entrepreneurial initiative. Here we will drive forward and build a broad entrepreneurial service to stimulate increased entrepreneurship in our region.